Millennium bcp has the Best App
and is Bank #1 for Customers
As the new year gets under way, Millennium bcp has won key national awards in the “Large Banks” and financial app categories. For the fourth consecutive year, the Bank was elected Consumer’s Choice 2024, with a final score of 84.4%.
Added to this distinction is the 2024 Five Stars Award, for Large Banks, with an overall rating of 79%, above its main competitors. Millennium bcp app also won the “Banking Apps” category of the Five Stars Award 2024, with an overall rating of 81.3%, winning this award for the second year in a row.
Millennium's app was also considered Product of the Year 2024 in the financial app category, by Consumer’s Choice. In this evaluation, the Millennium app stands out for its innovation and attractiveness, rising above its competitors on all levels perceived by consumers.
These awards recognize the excellent service Millennium bcp provides to customers, both individuals and companies, offering products with convenience and security through branches and digital channels, the result of a significant and continuous investment in innovation. We are continually looking for new ways to improve the service we provide to customers.
“2024 has gotten off on the right foot! It was with great satisfaction that we learned that Millennium bcp was distinguished as «Consumer's Choice» and with the «Five Stars» award, distinctions that result from independent evaluations and are based on the opinion of banking customers in Portugal. The Bank's Teams have been able to stand out and assert themselves through their proximity and quality of service to Customers, both through Branches and via digital channels. These distinctions express the commitment and quality with which the Bank's professionals, both at commercial level and in central services, carry out their activity on a daily basis. We remain determined to affirm Millennium bcp as the Commercial Bank of reference in Portugal”.
Miguel Maya
CEO
Millennium bcp
In the case of Consumer’s Choice 2024, Millennium bcp is the #1 bank - among the five large banks in Portugal - in categories such as ease of use of digital channels, the possibility of opening an account online/digitally, less bureaucracy, capacity to respond and in word-of-mouth recommendation.
In the Five Stars Award 2024, Millennium bcp is also the #1 bank, standing out in satisfaction/experience and again in the intention to recommend it to third parties, improving in all parameters compared to the previous edition. In the case of the banking app, in addition to satisfaction and recommendation intention, it is also worth noting that it received the best rating in the innovation category.
ABOUT CONSUMER CHOICE
Consumer’s Choice is the number one brand evaluation system in Portugal, leading all indexes (awareness, credibility, impartiality and transparency and purchase motivation) among Portuguese consumers, with 90% notoriety.
ABOUT THE FIVE STARS AWARD
Launched in 2014, the Five Star Award quickly won over the Portuguese. Since 2016, it has led the award awareness indices in Portugal, with its methodology and the credibility of its evaluations being widely recognized.
ABOUT PRODUCT OF THE YEAR
Product of the Year is the only global evaluation system that distinguishes products that stand out for their innovation and are directly evaluated by consumers.